A Profitable 2017: Credit Union Mortgage Marketing Tips

Take a step back and create strategic marketing plans that will help your credit union achieve home loan goals for this year and the coming years. Find out our TOP 3 TIPS to grow your purchase mortgage business and increase your bottom.

Our Top 5 Credit Union Blog Posts: 2016 in Review

Over the last 12 months, we’ve monitored our post traffic and can see what’s most important to the CU industry.  Want to know which ones piqued your interest the most?

Wrapping Up Real Estate: Credit Unions & Mortgages

The art of having Christmas presents beautifully wrapped in a shop has definitely gone by the wayside in most places. It might be a nice bonus, but not a necessity. What IS still a necessity for consumers is an impeccable home buying and selling process. Credit unions can provide solutions to many of these needs through existing programs. But can CUs truly give their members the whole package?

The Cash Crave: Loyalty Reward Programs & CUs

Points, gifts, extras — we all want the bonuses that come with using certain services and products. And with each year, this desire and expectation for those rewards is growing stronger and stronger for American consumers. Credit unions are not new to the cash-back or points game. But some innovative CUs have moved beyond the typical cash-back credit card programs.

Top 5 Reasons to Thank a Credit Union

It's Thanksgiving and a perfect time for us to share why every member should be thankful that they belong to a credit union (and why we love CUs!). See which ones made our top five list. 

Internet Is Still King: CU Members Buying Homes

Home buyers and sellers are doing more and more to educate themselves—with more than half turning to the internet as a first step, to look at properties and research the process of home buying. With the real estate journey now starting online, it’s more important than ever for credit unions to rethink their mortgage marketing plans. Find out what you need to do.

Is Your CU Sticky? Keep Your Members Around For The Mortgage

Credit unions know the importance of their members staying “in-house” when it comes time to close on a new home. But it’s not always easy to make this happen. Find out how to keep your credit union “sticky” and your members coming back for more.

CU Mortgages Are NOT The Focus For Home Buyers

Home buyers spend much of their time focused on the home search and very little time focused on the mortgage—and recent research proves it. Read on for how your credit union can be involved with home buying members beyond a mortgage and not be left without a seat at the closing table.

Walking the Path to Purchase with Home Buyers

Many credit unions wait for their members to come to them to discuss mortgage options—and focus solely on marketing loan programs, rates and discounts. The challenge with this approach is that mortgage inquiries end up too far down the funnel. Avoid this mistake and learn how you can earn more purchase mortgage business.

A CU Sweet Spot: First-Time Millennial Homebuyers

First-time home buyers make up a large target market in the real estate industry, and an important group for credit unions. But the CU sweet spot for increasing purchase mortgages comes at the intersection of purchase experience and generation: first-time home buying Millennials.


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