Where Do CU Members Go When Looking For A Home: The First Steps in the Home Search Process

Today’s research from NAR and Fannie Mae confirm where home buyers are looking from the first moment. By looking at these statistics, credit unions can know where and when to effectively market to CU members.

CU Cool-down: Take the Heat off Your CU Marketing Department

What if your marketing department was treated differently? What if the mortgage department went to the marketing department, not asking for more tools, but offering more tools for the marketers to use? The result would be a happier marketing department and a stronger working dynamic between mortgage and marketing teams within your credit union.

A Game-Changer For Purchase Mortgages and CUs

In the purchase mortgage world, it is not often we get to see a big game-changer come into play. Some previous game-changers are the Great Depression, wars, the arrival of real estate agents, investors, and even the advent of credit unions. Today we are seeing another game-changer that is opening new doors for credit unions—the Internet. 

March Madness: Your CU can be a Starter!

Is your credit union a top player when it comes to purchase mortgages? If not, don’t be a bench-warmer waiting for a turn to get in on the action while real estate agents and online property portals take control. Find out how you can be a STARTER.


Member vs. Community Mortgages for CUs

Is it better for credit unions to target current clients/customers or is it better to look outside for new ones? Easy answer: reaching out to current members to generate more business is a far more effective tactic than reaching out to the community to obtain new members or customers. Find out why. 

A Profitable 2017: Credit Union Mortgage Marketing Tips

Take a step back and create strategic marketing plans that will help your credit union achieve home loan goals for this year and the coming years. Find out our TOP 3 TIPS to grow your purchase mortgage business and increase your bottom.

Our Top 5 Credit Union Blog Posts: 2016 in Review

Over the last 12 months, we’ve monitored our post traffic and can see what’s most important to the CU industry.  Want to know which ones piqued your interest the most?

Wrapping Up Real Estate: Credit Unions & Mortgages

The art of having Christmas presents beautifully wrapped in a shop has definitely gone by the wayside in most places. It might be a nice bonus, but not a necessity. What IS still a necessity for consumers is an impeccable home buying and selling process. Credit unions can provide solutions to many of these needs through existing programs. But can CUs truly give their members the whole package?

The Cash Crave: Loyalty Reward Programs & CUs

Points, gifts, extras — we all want the bonuses that come with using certain services and products. And with each year, this desire and expectation for those rewards is growing stronger and stronger for American consumers. Credit unions are not new to the cash-back or points game. But some innovative CUs have moved beyond the typical cash-back credit card programs.

Top 5 Reasons to Thank a Credit Union

It's Thanksgiving and a perfect time for us to share why every member should be thankful that they belong to a credit union (and why we love CUs!). See which ones made our top five list. 

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