Where Do CU Members Go When Looking For A Home: The First Steps in the Home Search Process

Today’s research from NAR and Fannie Mae confirm where home buyers are looking from the first moment. By looking at these statistics, credit unions can know where and when to effectively market to CU members.

A Game-Changer For Purchase Mortgages and CUs

In the purchase mortgage world, it is not often we get to see a big game-changer come into play. Some previous game-changers are the Great Depression, wars, the arrival of real estate agents, investors, and even the advent of credit unions. Today we are seeing another game-changer that is opening new doors for credit unions—the Internet. 

March Madness: Your CU can be a Starter!

Is your credit union a top player when it comes to purchase mortgages? If not, don’t be a bench-warmer waiting for a turn to get in on the action while real estate agents and online property portals take control. Find out how you can be a STARTER.


Member vs. Community Mortgages for CUs

Is it better for credit unions to target current clients/customers or is it better to look outside for new ones? Easy answer: reaching out to current members to generate more business is a far more effective tactic than reaching out to the community to obtain new members or customers. Find out why. 

Our Top 5 Credit Union Blog Posts: 2016 in Review

Over the last 12 months, we’ve monitored our post traffic and can see what’s most important to the CU industry.  Want to know which ones piqued your interest the most?

Internet Is Still King: CU Members Buying Homes

Home buyers and sellers are doing more and more to educate themselves—with more than half turning to the internet as a first step, to look at properties and research the process of home buying. With the real estate journey now starting online, it’s more important than ever for credit unions to rethink their mortgage marketing plans. Find out what you need to do.

CU Mortgages Are NOT The Focus For Home Buyers

Home buyers spend much of their time focused on the home search and very little time focused on the mortgage—and recent research proves it. Read on for how your credit union can be involved with home buying members beyond a mortgage and not be left without a seat at the closing table.

Walking the Path to Purchase with Home Buyers

Many credit unions wait for their members to come to them to discuss mortgage options—and focus solely on marketing loan programs, rates and discounts. The challenge with this approach is that mortgage inquiries end up too far down the funnel. Avoid this mistake and learn how you can earn more purchase mortgage business.

Are CUs Selling A Mortgage or Amusement?

Real estate has evolved from having a need and fulfilling that need. Real estate is now entertainment. It’s not about mortgages; it’s about voyeurism, comparing ourselves to others, and a slew of other things. How can credit unions fit into the new real estate entertainment scene? 

The Race for First Point of Contact

Credit unions are in a continuous race to be the first point of contact for members looking for a loan, but how can a CU be at the hub of the home buying journey from the start? By reversing the traditional real estate lead model. 

Learn More
About CU Realty
About HomeAdvantage
For Agents & Brokers
Contact us
Call (800) 203-9014
Fax (866) 496-6984

Linked In
Subscribe to our e-newsletter
Get our latest eBook
Download a white paper
Case Studies
Press Releases
White Papers & eBooks
About CU Realty
Management Team
Privacy Policy
Terms & Conditions