March Madness: Your CU can be a Starter!

Is your credit union a top player when it comes to purchase mortgages? If not, don’t be a bench-warmer waiting for a turn to get in on the action while real estate agents and online property portals take control. Find out how you can be a STARTER.


Member vs. Community Mortgages for CUs

Is it better for credit unions to target current clients/customers or is it better to look outside for new ones? Easy answer: reaching out to current members to generate more business is a far more effective tactic than reaching out to the community to obtain new members or customers. Find out why. 

Our Top 5 Credit Union Blog Posts: 2016 in Review

Over the last 12 months, we’ve monitored our post traffic and can see what’s most important to the CU industry.  Want to know which ones piqued your interest the most?

Internet Is Still King: CU Members Buying Homes

Home buyers and sellers are doing more and more to educate themselves—with more than half turning to the internet as a first step, to look at properties and research the process of home buying. With the real estate journey now starting online, it’s more important than ever for credit unions to rethink their mortgage marketing plans. Find out what you need to do.

CU Mortgages Are NOT The Focus For Home Buyers

Home buyers spend much of their time focused on the home search and very little time focused on the mortgage—and recent research proves it. Read on for how your credit union can be involved with home buying members beyond a mortgage and not be left without a seat at the closing table.

Walking the Path to Purchase with Home Buyers

Many credit unions wait for their members to come to them to discuss mortgage options—and focus solely on marketing loan programs, rates and discounts. The challenge with this approach is that mortgage inquiries end up too far down the funnel. Avoid this mistake and learn how you can earn more purchase mortgage business.

Are CUs Selling A Mortgage or Amusement?

Real estate has evolved from having a need and fulfilling that need. Real estate is now entertainment. It’s not about mortgages; it’s about voyeurism, comparing ourselves to others, and a slew of other things. How can credit unions fit into the new real estate entertainment scene? 

The Race for First Point of Contact

Credit unions are in a continuous race to be the first point of contact for members looking for a loan, but how can a CU be at the hub of the home buying journey from the start? By reversing the traditional real estate lead model. 

Social Media & Credit Unions: Top 3 Improvements

Many credit unions have established social media strategies, but are these strategies creating the desired results? Research shows that over 50% of credit unions say “no”—but we’ve identified 3 key areas of improvement to breathe life back into any CU’s social media. 

Casting a Wider Net through Real Estate Advocacy

Being your members’ real estate advocate and developing a softer side doesn't mean going soft on your lending goals. Real estate advocacy is all about helping members through their entire purchase process—not just lending—which means reaching more members. And that is just the beginning of a larger impact.

Learn More
About CU Realty
About HomeAdvantage
For Agents & Brokers
Contact us
Call (800) 203-9014
Fax (866) 496-6984

Linked In
Subscribe to our e-newsletter
Get our latest eBook
Download a white paper
Case Studies
Press Releases
White Papers & eBooks
About CU Realty
Management Team
Privacy Policy
Terms & Conditions