Today’s home buyers have a multitude of challenges to navigate on their journey to homeownership: poor credit, depleted savings, shortages of inventory and rising home prices among others. Not to mention how many credit union members have a general lack of knowledge and misunderstanding about what it takes to buy a home in today’s market.

In response, buyers and sellers are doing more to educate themselves—with more than half turning to the internet as a first step, to look at properties and research the process of home buying. The numbers are staggering: it’s estimated that more than 100 million visitors land on top real estate search engine portals PER MONTH while less than 6 million homes were sold in all of 2015.

With the real estate journey now starting online, it’s more important than ever for credit unions to rethink their mortgage marketing plans and determine how to align their member services to reach and support buyers and sellers in a digital environment. The starting point in building such a strategy is to map out the home buyer’s journey and identify opportunities to engage and nurture them—both online and offline.


Read more about where these opportunities might be in our free eBook: Mapping the Home Buyer Journey