It’s the last few days of 2016 and we are thrilled to see yet another great year in the books for credit unions that  are growing their purchase mortgage business! As a CUSO, we strive to consistently serve credit unions and help all of our CU partners succeed and reach their goals. One of the ways we do that is through this blog. 

Over the last 12 months, we’ve monitored traffic to each post. Those metrics provide insights to us about what’s important to the CU industry.  Want to know which ones piqued your interest the most?  Here they are—the top 5 posts from 2016!  If you missed them earlier in the year, they will be a great read as you look forward to 2017. Don’t forget to bookmark this page, and come back often. 

  • Social Media & Credit Unions: Top 3 Improvements - Many credit unions have established social media strategies, but are these strategies creating the desired results? Research shows that over 50% of credit unions say “no”—but we’ve identified 3 key areas of improvement to breathe life back into any CU’s social media.  Read more...
  • Key Purchase Mortgage Marketing Best Practices for CUs - Here at CU Realty, we constantly strive to help credit unions maximize their purchase mortgage business. One of our more recent initiatives sought to determine which months of the year are best to market purchase mortgages. Find out the results, as well as the when’s, what’s, and how’s we suggest in reaching more home buyers and increasing your purchase mortgage business. Read more...
  • Our New Data Reveals Best Time for Mortgage Marketing - Most lenders see late spring and summer as the prime time to be marketing their mortgage loans. After all, that is the usual home shopping season. But, according to the data we’ve recently collected here at CU Realty Services, if you wait that long, you might be missing your biggest opportunity to close more mortgage deals. Read more...
  • The Infamous, Influential Real Estate Agent - Credit unions look at real estate agents in a variety of ways. However, no matter what a credit union’s current outlook or situation is with agents, facts confirm one thing: real estate agents are influential—especially with home buyers who look to them for more than just finding their dream home. But how can a credit union cultivate these contacts? Read more...
  • Are CUs Selling A Mortgage or Amusement? - Real estate has evolved from having a need and fulfilling that need. Real estate is now entertainment. It’s not about mortgages; it’s about voyeurism, comparing ourselves to others, and a slew of other things. How can credit unions fit into the new real estate entertainment scene?  Read more...


    Thanks for reading and coming back often. We look forward to sharing more purchase mortgage insights with you in 2017!