Basketballs. Brackets. Benches. That’s what will dominate our televisions and conversations at work and with friends in the coming weeks. When we imagine being a great player in basketball or in any game, we imagine being out on the court, on the field, in the action. Top players aren’t the ones sitting on the bench.

Is your credit union a top player when it comes to purchase mortgages? If not, don’t be a bench-warmer waiting for a turn to get in on the action while real estate agents and online property portals take control. Be a top player—even a starter in the home loan game! Did I get your attention?

The key is to attract members that are just starting to think about buying a new home by becoming their First Point of Contact. This is where predictive marketing comes into play. Predictive marketing is leveraging known behavioral patterns and executing promotional efforts around those. In the case of a mortgage, research reveals the “known behavioral pattern” buyers have when they begin their home search—they go online. 

The National Association of Realtors’ 2016 report shows that 57% of buyers start their search online (a continued upward trend) looking at properties or looking for information about the home buying process to educate themselves. YOUR credit union members are looking at property listings, neighborhood data, and other needed information online to begin their search. It’s possibly to reach those members long before they are ready to talk about a mortgage. Does your credit union’s marketing department utilize predictive marketing strategies to reach members already on the home search? 

You don’t have to let Zillow and Trulia be the only starters in the game in your community. Our HomeAdvantage® real estate solution is not only a tool for members, our program includes marketing resources for your CU marketing department to implement, including building strong marketing channels and implementing predictive marketing strategies. These have been specifically designed to attract home buying and selling members from the start. By bridging the gap between closing on loans and marketing to members. we can make your credit union a Starter in the purchase mortgage game!


If this blog post created a few sparks, read about doing more along the path members take to purchase a home in our free eBook “Mapping the Home Buyer Journey: How Credit Unions Can Attract More Buyers and Win More Loans.