Our credit union marketing departments are incredibly valuable and often under a lot of pressure to perform when it comes to increasing purchase mortgages. They need to reach sales goals, stay under budget, and sometimes perform miracles for their CEOs and their mortgage teams. 

But is putting the heat on your marketing team the best method to produce results? 

With football season upon us, let’s go to a football metaphor here. Many coaches lead and train their players using this “put the heat on” approach. A lot of shouting, reminding them of the goal constantly and other efforts like these are part of their every day practice and in the games themselves. This can definitely produce results, but sometimes it can backfire. Players are run down into the ground, self-esteem is lost, and some players’ careers are shortened greatly. The “tough love” approach does not always work in football and it does not always work in business.

Your mortgage department can try a different, more effective approach by bringing something to the marketing table.


What if your marketing department was treated differently? What if the mortgage department went to the marketing department, not asking for more tools, but offering more tools for the marketers to use? The result would be a happier marketing department and a stronger working dynamic between mortgage and marketing teams within your credit union.

That’s what our CUSO does. 

CU Realty Services helps credit union marketing departments! We provide services that attract buyers, identify their likelihood to transact, engage and then nurture them through till closing. 

Leave the tough love approach behind and become your CU marketing department’s best friend by working together with us to increase your purchase mortgages through HomeAdvantage. HomeAdvantage is essentially a marketing engine that helps credit unions reach beyond mortgage rates and products to build a lead pipeline filled with members in the early stages of buying a home – long before they are typically ready to talk to a lender or get pre-qualified. It’s not just an “easy button” for your members, it’s an “easy button” for your marketing department—and they will love it and love you!

Find out more about our cloud-based solutions here: https://curealty.com/home/AboutHomeAdvantage.aspx