Where Real Estate & Mortgage Channels Collide

There’s a unique moment in a home buyer’s journey of finding a home—the point where they stop dreaming and start looking. When they ask two very important questions: 1) Who can help me find a home? and 2) How much can I afford? Where is your credit union in this moment with members? Find out why it’s important to know.
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CU Realty in the News

The credit union industry is changing when it comes to mortgages and real estate services. We’re thrilled to be a part of those improvements and to see the news media feature articles about our CU partners and our business model. Here are some of the coverage highlights from 2015.
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Is Simply Educating CU Members Enough?

Learning events, such as webinars and seminars, can be great tools to provide future homebuyers with valuable knowledge, but are they enough to move members towards their next step in the home purchase process? What about blogs and other online information? We suggest looking beyond these and building a more effective and comprehensive strategy.
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Key Purchase Mortgage Marketing Best Practices for CUs

Here at CU Realty, we constantly strive to help credit unions maximize their purchase mortgage business. One of our more recent initiatives sought to determine which months of the year are best to market purchase mortgages. Find out the results, as well as the when’s, what’s, and how’s we suggest in reaching more home buyers and increasing your purchase mortgage business.
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Our New Data Reveals Best Time for Mortgage Marketing

Most lenders see late spring and summer as the prime time to be marketing their mortgage loans. Afterall, that is the usual home shopping season. But, according to the data we’ve recently collected here at CU Realty Services, if you wait that long, you might be missing your biggest opportunity to close more mortgage deals.
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Home for the Holidays

The Christmas holiday period is a great time to remember that mortgages are more than a business — they are really about putting people in homes. At this special time of the year, we’d like to stop and take a moment to savour the thought that we — the team at CU Realty Services and our credit union partners around the United States — are honored to be helping so many families achieve their dream of owning a home.
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Credit Unions Think Outside the Box to Help Millennials

Saving up for a down payment is difficult for many buyers in the market for a home, and nearly impossible for Millennials in California. Can credit unions help solve this problem and others that frequently arise for first-time home buyers? Find out here.
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Getting “Back on Track” with Purchase Mortgages

At the beginning of the year, the market was all about refi’s. Ellie Mae reports show that in February 2015, 59% of all loans were refi’s, leaving purchase mortgages holding a minority share of 41%. Now let’s jump to August, just six months later—refinancing loans dropped to just 37% and purchase mortgages stole back the spotlight by surging up to 62%.
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Micro Moments and CU Members

Google introduced us to a new term -- micro moments -- and the concept goes far beyond simple internet searches. What are they exactly and more importantly, how do they affect purchase mortgages? Read on to find out and learn how credit unions can win more micro moments that win more purchase mortgage business.
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It's Hard to be Human

 In this highly digitalized world we live in, we are faced with a challenge of how to be “human,” especially in a numbers-driven industry like purchase mortgages. Here at CU Realty, we’ve seen many a credit union promote only rates with high hopes to win their members’ mortgage business, but it’s just not happening. And here’s why:
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