You Should Be Courting First-Time Home Buyers

The refinancing boom of late has left its mark. With so many homeowners locked into mid-3% mortgage rates, the odds are they will stay put for awhile. So what's a credit union to do? How does it keep members' interest and continue growing in its purchase-mortgage business? Turn your attention toward the next-gen home buyer. Millennials in search of their first home can provide a great opportunity for credit union lenders.
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What Does Increased Inventory Mean for Your Credit Union’s Purchase Mortgage Business?

With inventory up, homes are selling, prices are increasing, and confidence is growing. Is your CU ready to serve your members in a this new market? Here’s what you can expect and what you should do.
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CUs Say, “Welcome Back!” The Majority Purchase Mortgage Application Market Has Returned

The housing market is stronger today than at any point since the Great Recession began and hit bottom in 2009. And now, for the first time since 2009, purchase mortgage applications exceed refi applications. It is critical that credit unions prepare to capitalize on the influx of new purchase applications. What can your CU expect to see?
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2014 Real Estate Trends Illuminate Opportunities for California Credit Unions to Increase Purchase Mortgage Business

Home buying activity in California is perking up and so should credit unions who want to fund those purchases! Reports from the CAR showing leaps in housing prices, along with a shift from investors to primary home buyers, puts credit unions in California in prime position for increasing their mortgage purchase business. Employing these strategies can help credit unions do just that.
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The Best and Worst Mortgage Marketing Strategies for Credit Unions

Change is the new norm and whether your credit union can adapt quickly can mean the difference between success and failure. Identifying which tried-and-true mortgage and real estate marketing strategies should be kept, tossed, fine-tuned and added is key. So, how do credit unions decide which is which? CU Realty Services’ Tandy Vincent sheds light on a new strategy credit unions should consider.
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CU Housing Market Insights: Recovering Prices or Red Flags for a Coming Crisis?

There is a debate right now as to whether rising home prices are a sign of recovery or a sign of another devastating housing bubble. Drastically rising home prices coupled with low to no down payments could signal a red flag. Only time will truly tell if we are in the middle of another bubble. In the meantime, credit unions can still be proactive according to CU Realty’s Mike Corn.
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Visual Marketing Can Help Reach Savvy Credit Union Home Buyers

The future of mortgage lending depends on reaching an increasingly savvy consumer who embraces online access to mortgage and real estate shopping tools--and they are particularly attracted to visual prompts. As an evolving trend, visual images used as a “form of communication is growing and becoming the preferred method of communication,” even for credit unions.
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Independent Study Confirms Positive Impact of Mortgage Lending on Credit Unions

An independent third-party study shows that credit unions with a strong mortgage lending program grow more quickly, raise their Return on Assets and are more profitable in the long run than those that don’t.  CU Realty’s Mike Corn shares the details.
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Credit Union Opportunities to Market Mortgages to Gen Xers

By better understanding Gen Xers’ attitudes and characteristics, CUs can maximize opportunities to connect with this lucrative demographic group. See how some of the most successful credit unions are doing it.
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Credit Unions Show Commitment to Financial Education

With the U.S. population at 314 million, that means we’re spending over $2 a person to educate consumers on financial products and over $54 a person to convince them to buy those products. No wonder consumers can feel overwhelmed and end up making decisions that aren’t in their best interest.
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