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CU Realty Services Urges Credit Unions to Be Members’ Real Estate Advocates


New webinar is designed to help fill the gaps in what home buyers know about mortgages

Scottsdale, Ariz. June 3, 2015 – Years after the real estate crisis has ended, when so many homeowners got blindsided by the terms of their mortgages, studies still show that buyers don’t know everything they should before signing on the dotted line – even the most simple things. Believing this to be a costly yet preventable mistake, CU Realty Services is launching a new webinar aimed to educate credit unions on the existing gaps in homebuyer knowledge and what they can do as advocates to help prevent it.

The free CU Realty webinar, “Engaging Home Buyers Though Real Estate Advocacy,” will help credit unions understand where the gaps are and how to engage their home-buying members at the most critical time: before they choose a lender and mortgage.

“The webinar will cover many interesting details that credit unions need to know – including the fact that most home buyers think getting a mortgage is the easiest step in the home-buying process,” said Deb Jones, Regional Sales Director for CU Realty Services and webinar presenter. “Yet nearly half of them don’t feel confident in their knowledge about their mortgage. They don’t know what they don’t know.”

So many choices exist: fixed vs. adjustable rates, differences in lenders’ fees, interest-only jumbos, terms of a loan. According to Jones, these are just some of the disparities in what home buyers know, compared with how they act. “And that,” she says, “creates a huge opportunity for credit unions to step in and help.”

Jones says by educating members about how mortgages work and the various types and terms there are, members enter into the home-buying process better prepared and informed. Credit unions are able to engage with them much earlier in the process and, in turn, stay in front of them until it is time to find a lender.

The webinar will focus on three key areas: WHAT member advocacy is in real estate; WHY your members need it; and HOW credit unions can leverage it to increase their purchase mortgage volumes. It is scheduled for Thursday, June 11, at 12 noon PT. To register, go to www.curealty.com/advocacy. For more information about CU Realty and its HomeAdvantage™ real estate services, visit www.curealty.com.

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps homebuyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business. For more information, call Tina Powers, (800) 203-9014 ext. 104, email tina@curealty.com, or visit www.curealty.com or www.mycuhomeadvantage.com.

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"We have been exceptionally pleased with the partnership with CU Realty. Participating in the program has assisted us with mortgage lead generation, and the relationships built with the CU Realty agents have proved to be invaluable, bringing awareness about the program to our members through the CU Realty events. Our members love the program and have saved over $46,000 in Cash Rewards since its inception."

Ron Collier
President & CEO
Indiana Members Credit Union
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