CU Realty Services Expands Presence in Texas Through Partnership with EECU

Fort Worth-area credit union adopts HomeAdvantage program to better serve mortgage needs of its membership

SCOTTSDALE, Ariz. March 15, 2018—The 2018 housing sales forecast for the Dallas-Fort Worth area is projected to be among the highest in the nation. The market’s limited supply and high demand means stiff competition for homes for buyers, and it creates an equally  challenging environment for mortgage providers vying for their business. By adopting HomeAdvantage®, a turnkey real estate program from CU Realty Services, EECU is providing a competitive advantage to both its members and itself.   

For the credit union, HomeAdvantage delivers a lead generation and nurturing system that helps CUs identify and engage with more home-buying members. For members, HomeAdvantage provides online access to the real estate tools and support they need to buy and sell their homes: online property listings, recent sales data, neighborhood demographics, a network of reputable real estate agents and more.

When members use a real estate agent in the HomeAdvantage network, they qualify to earn a cash-back benefit equal to 20 percent of the agent’s commission. HomeAdvantage Cash Rewards average $1,570 in savings per transaction. Members can use this money toward closing costs or any of the myriad of other expenses associated with a new home.

The program was designed to help CUs strategically engage with and support members much earlier in the home-buying process. This positions the credit union to earn their mortgage business and close more loans.

Headquartered in Fort Worth, EECU has over $2 billion in assets and more than 180,000 members, making it the ninth largest credit union in the Lone Star State. EECU is the second credit union in the state to partner with CU Realty Services, giving more than 300,000 Texas credit union members access to the benefits offered through HomeAdvantage.

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and mortgage CUSOs nationwide to offer its turnkey real estate program, HomeAdvantage®. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents, and earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans. To learn more, visit www.curealty.com.  

 

About EECU

With roots in Fort Worth’s educational community, EECU serves over 180,000 members across the Metroplex with the same goal—to meet members with the products and services they need. While EECU, derived from the former “Educational Employees Credit Union” name, reflects the original commitment of the credit union to educators in Fort Worth, its community charter now welcomes any individual who lives or works in the greater Fort Worth area. eecu.org.  

 

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