CU Realty Services Releases New eBook

Empirical data analysis confirms connection between early outreach and a surge in mortgage closings

Phoenix, Ariz., March 1, 2016—What’s the fastest way for credit unions to increase their purchase mortgage volume? The answer to this age-old, industry-wide question—and many others—can be found in a new eBook released by CU Realty Services, the no. 1 real estate services CUSO in the U.S.

The new 12-page eBook, “Increasing Your Purchase Mortgage Market Share with Real Estate Services” pairs critical real estate and mortgage data together to present a case for real estate advocacy. CUs will also find answers to vital questions like these:
  • Why isn’t traditional mortgage marketing working?
  • How can real estate advocacy help CU’s reach more buyers?
  • Who is the First Point of Contact in real estate and why is it important?
  • What are home buyers really shopping for and how can CUs leverage that?
“We’re watching the trends in home buyer behavior, and what we’re learning is simple: buyers want homes, not mortgages,” said Tandy Vincent, Director of Marketing at CU Realty. “Buyers are turning to the Internet to start their search and find ease of use in one-stop shopping. Savvy credit unions who want to be in front of more home buyers—more of their members—should download this.”

The eBook pairs CU industry data with profiles of success to present a marketing model that can be easily replicated by other CUs. To download the eBook, click here or paste this into your browser

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.

CU Realty Services partners with hundreds of credit unions and mortgage CUSO’s in 24 states. To learn how credit unions are becoming members First Point of Contact™, visit

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"We have been exceptionally pleased with the partnership with CU Realty. Participating in the program has assisted us with mortgage lead generation, and the relationships built with the CU Realty agents have proved to be invaluable, bringing awareness about the program to our members through the CU Realty events. Our members love the program and have saved over $46,000 in Cash Reward
s since its inception." 

Ron Collier
President & CEO
Indiana Members Credit Union
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