CU Realty Services Releases New eBook
Empirical data analysis confirms connection between early outreach and a surge in mortgage closings
Phoenix, Ariz., March 1, 2016—What’s the fastest way for credit unions to increase their purchase mortgage volume? The answer to this age-old, industry-wide question—and many others—can be found in a new eBook released by CU Realty Services, the no. 1 real estate services CUSO in the U.S.
The new 12-page eBook, “Increasing Your Purchase Mortgage Market Share with Real Estate Services” pairs critical real estate and mortgage data together to present a case for real estate advocacy. CUs will also find answers to vital questions like these:
- Why isn’t traditional mortgage marketing working?
- How can real estate advocacy help CU’s reach more buyers?
- Who is the First Point of Contact in real estate and why is it important?
- What are home buyers really shopping for and how can CUs leverage that?
“We’re watching the trends in home buyer behavior, and what we’re learning is simple: buyers want homes, not mortgages,” said Tandy Vincent, Director of Marketing at CU Realty. “Buyers are turning to the Internet to start their search and find ease of use in one-stop shopping. Savvy credit unions who want to be in front of more home buyers—more of their members—should download this.”
The eBook pairs CU industry data with profiles of success to present a marketing model that can be easily replicated by other CUs. To download the eBook, click here or paste this into your browser www.curealty.com/grow
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.
CU Realty Services partners with hundreds of credit unions and mortgage CUSO’s in 24 states. To learn how credit unions are becoming members First Point of Contact™, visit www.curealty.com
Return to Press Releases home»
Find out more
about how HomeAdvantage works, download
a white paper
our next Webinar