A Home Buyer’s Path to Homeownership Is Predictable, Mappable and Profitable for Credit Unions

New eBook from CU Realty Services reveals secrets to leveraging real estate purchase patterns

SCOTTSDALE, Ariz., August 30, 2016—Studies confirm that since the arrival of the internet and the subsequent maturation of online shopping, home buyers dedicate more time to their home search but very little time to finding the right mortgage. For credit unions hoping to increase profitability by building a robust purchase mortgage program, this trend presents challenges: How can a CU be part of the home buying journey? And, how can the CU win the loan business?

To overcome these two challenges, and achieve the goal, many of the nation’s largest and most innovative credit unions have turned to HomeAdvantage,TM a turn-key real estate program from CU Realty Services—the No. 1 real estate services CUSO in the U.S. Those CUs using HomeAdvantage often see closings increase by 40 percent or more!

A new, seven-page eBook from CU Realty Services, “Mapping the Home Buyer Journey: How Credit Unions Can Attract More Buyers and Win More Loans” provides a step-by-step plan. It reveals the industry’s most important insights for leveraging common home buyer behaviors and patterns to grow a CU’s purchase mortgage business, and explains:
  • Why mortgages are not the focus for home buyers
  • The key phases of home buying
  • How to map out the journey and build a successful purchase mortgage pipeline for your credit union
“We’ve been tracking home buyer behaviors and experiences for more than 15 years, so no one understands the unique convergence of emotion, excitement and mortgage marketing methodologies better than CU Realty Services," said Tandy Vincent, director of marketing at CU Realty. "This eBook pairs these insights with important industry stats to help credit unions be more competitive in the purchase mortgage space. Winning more loans starts early, and we have been helping credit unions get there for a long time.”

To get your copy of the eBook, “Mapping the Home Buyer Journey: How Credit Unions Can Attract More Buyers and Win More Loans,” click here or paste this link into your browser www.curealty.com/journey.

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.

CU Realty Services partners with hundreds of credit unions and mortgage CUSO’s in 24 states. To learn how credit unions are becoming members first point of contact, visit www.curealty.com.


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"We have been exceptionally pleased with the partnership with CU Realty. Participating in the program has assisted us with mortgage lead generation, and the relationships built with the CU Realty agents have proved to be invaluable, bringing awareness about the program to our members through the CU Realty events. Our members love the program and have saved over $46,000 in Cash Reward since its inception."

Ron Collier
President & CEO
Indiana Members Credit Union
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