Credit Unions See Measurable Gains in Mortgage Growth After Developing a Healthy Real Estate Agent Network

New eBook from CU Realty Services provides insight on how to build a healthy, thriving real estate network and lift mortgage closing rates

SCOTTSDALE, Ariz., April 6, 2016—For decades, many credit unions have had a love-hate relationship with real estate agents because the agent had the power to steer mortgage business away to another lending source. Today, using a combination of technology and proactive outreach, credit unions can reshape that relationship into one that benefits the home buyer, the agent and the credit union—and potentially increase closings by 40 percent or more! The details for this new model can be found in a new eBook released by CU Realty Services, the No. 1 real estate services CUSO in the U.S.

The new, 11-page eBook, “Building the Perfect Real Estate Agent Network” pairs industry best practices with trend metrics to answer vital questions like these:
  • How can credit unions become their member’s first point of contact in a real estate transaction?
  • How can we use real estate agents to increase member mortgage penetration rates?
  • How do we build this kind of agent network?
  • What kind of ROI can we expect?
“Credit unions looking to earn more of their members’ mortgage business need to understand how the trend towards one-stop shopping in real estate impacts that goal," said Tandy Vincent, director of marketing at CU Realty. "This eBook outlines how to leverage this trend by engaging with more home-buying members much earlier and maximizing relationships with agents. Done right, this can help ensure that the credit union remains predominantly by their member’s side when it comes time for financing. That’s what success looks like today!"

Agents who have been a part of the program have seen how this new model reinforces CU member loyalty and advances credit unions’ goals to close more mortgages. According to Kevin Carter, Re/Max Select Properties, Virginia, “Joining the HomeAdvantage program as a preferred real estate agent was the best move I could have made because of the loyalty that members have to their credit union. I have also been able to learn how each credit union operates internally which provides a much smoother process for the member. I always update staff on the progress of their member's search; and when questions arise, I always know who to call.”

The eBook illuminates a path that any CU can take to develop an effective real estate agent network. To download the eBook, click here or paste this link into your browser

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.

CU Realty Services partners with hundreds of credit unions and mortgage CUSO’s in 24 states. To learn how credit unions are becoming members First Point of Contact™, visit

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"We have been exceptionally pleased with the partnership with CU Realty. Participating in the program has assisted us with mortgage lead generation, and the relationships built with the CU Realty agents have proved to be invaluable, bringing awareness about the program to our members through the CU Realty events. Our members love the program and have saved over $46,000 in Cash Rewards since its inception."

Ron Collier
President & CEO
Indiana Members Credit Union
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