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Free Webinar Helps CUs Understand Today’s Buyers, Grow More Mortgages

CU Realty Services to host complimentary sessions focused on real estate trends

Scottsdale, Ariz. (Aug. 20, 2014) – CU Realty Services, a leading real estate services CUSO, is launching a new webinar series this month designed to educate credit unions on the top real estate trends that make an impact on their mortgage business.

The free webinar, titled “Three Real Estate Trends Every Credit Union Needs to Know,” will share the latest market research on how home buyers search for homes, find Realtors and choose lenders so that credit unions can develop more effective mortgage marketing strategies. The first session is scheduled Friday, August 29, at 10 a.m. (PDT).

“Home buyers want homes, not mortgages. Mortgages are just a necessary step in the process to get there,” says Mike Corn, President/CEO of CU Realty Services. “Credit unions that want to earn more of their members’ mortgage business should start by getting to know more about the home buying process and the areas that could potentially impact their business, as well as provide opportunities to improve on their services.”

The webinar discussion will cover:
  • The importance of being the First Point of ContactTM in the home-buying process.
  • How much influence Realtors really have on a buyer’s selection of a mortgage lender.
  • What buyers don’t know about their mortgage options, and how credit unions can help.

Credit union staff interested in attending the free 60-minute webinar may sign up at www.curealty.com/trends. Dates for additional presentations will be announced soon. Currently, CU Realty Services works with over one hundred credit unions and mortgage CUSOs in 22 states. To learn more, visit www.curealty.com. About CU Realty Services, LLC.

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps homebuyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business. For more information, call Tina Powers, (800) 203-9014 ext. 104, email tina@curealty.com, or visit www.curealty.com or www.mycuhomeadvantage.com.

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"We have been exceptionally pleased with the partnership with CU Realty. Participating in the program has assisted us with mortgage lead generation, and the relationships built with the CU Realty agents have proved to be invaluable, bringing awareness about the program to our members through the CU Realty events. Our members love the program and have saved over $46,000 in Cash Rewards since its inception."

Ron Collier
President & CEO
Indiana Members Credit Union
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