Kinecta Federal Credit Union Partners with HomeAdvantage to Help Members Find the Home of Their Dreams

Home Buying Program from CU Realty Services Assists Members from Start to Finish

SCOTTSDALE, Ariz., September 6, 2016—California-based Kinecta Federal Credit Union wanted to provide its approximately 286,000 members with a complete home buying experience; one that would take them all the way from their initial home search to their new set of house keys. To achieve the goal, the $3.9 billion CU, out of Manhattan Beach, implemented HomeAdvantage.™ HomeAdvantage is a turn-key real estate program from CU Realty Services (CURS), the largest real estate CUSO in the U.S.

Four months after rolling out the program, Kinecta has experienced measurable interest:
  • More than 590 members enrolled in the program
  • 268 are looking to purchase a home in six months or less
  • 110 have been referred to a preferred HomeAdvantage agent

“We looked a long time for the right program to offer our members because we wanted to provide them with a comprehensive buying experience; one that was as seamless as possible,” said Jason Sasena, SVP of residential mortgage lending. “Buying a house is complicated when you factor in financing, finding a real estate agent and searching for the right home. The HomeAdvantage program encapsulates the process and makes buying or selling a lot easier.”

When the program was launched, the first to take advantage was Jenielle Axel, a Kinecta employee. “Like all home buyers going through the program, I received a Cash Reward at closing, but that wasn’t the best part of being with HomeAdvantage,” said Axel. “The real benefit was the amazing service. The HomeAdvantage team made me feel important and like my home buying transaction was a top priority.”

One of the nation’s leading CUs, Kinecta was drawn to HomeAdvantage because of their network of real estate agents who are hand-picked, vetted, trained, managed and monitored by CURS. “We had already established strong relationships with the agents who serve our markets and desired to continue to work with them. We were able to add them to the program,” said Sasena. “Having the network of agents has allowed us to get more of our members into homes which is a big goal of ours.”

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.

CU Realty Services partners with hundreds of credit unions and mortgage CUSO’s in 24 states. To learn how credit unions are becoming members first point of contact, visit www.curealty.com.

About Kinecta FCU

Kinecta Federal Credit Union (kinecta.org) is one of the nation’s largest credit unions, with approximately $3.93 billion in assets; 22 branches; three retail mortgage centers; 30 Nix customer service centers and 10 Kinecta branches at Nix locations; and more than 286,000 members nationwide. Kinecta offers its members a full range of financial products through the Credit Union and its subsidiaries, Kinecta Financial & Insurance Services and Kinecta Alternative Financial Solutions, dba Nix Neighborhood Lending (nixlending.com).

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"We have been exceptionally pleased with the partnership with CU Realty. Participating in the program has assisted us with mortgage lead generation, and the relationships built with the CU Realty agents have proved to be invaluable, bringing awareness about the program to our members through the CU Realty events. Our members love the program and have saved over $46,000 in Cash Rewards since its inception."

Ron Collier
President & CEO
Indiana Members Credit Union
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