Revolutionizing Your Credit Union’s Purchase Mortgage Marketing: A How-To Guide

Harnessing the power of disruptive technology to attract, identify, nurture and close more purchase mortgage loans is so much easier than you think

SCOTTSDALE, Ariz., November 14, 2017—Technology has been disrupting traditional business models for years. It has been particularly challenging for purchase mortgage marketing departments at credit unions. This is because, today, any company with a web presence and online marketing capabilities is competing for their members’ home loans.   

How can a CU become a competitive force in what seems to be a saturated market of mortgage providers? It’s a struggle facing 90 percent of CUs in the U.S.

The answer is to harness the power of the technology that is disrupting the status quo and use it to attract, identify, nurture and close more purchase mortgage loans. HomeAdvantage,® a turnkey real estate program from CU Realty Services (CURS), is the solution being used by hundreds of credit unions across the U.S. CUs using HomeAdvantage often see closings increase by 40 percent or more!  

A new, six-page eBook from CU Realty Services—the largest real estate CUSO in the U.S.—reveals how credit unions can take advantage of marketplace changes and close more mortgages. “A Revolution in Purchase Mortgage Marketing: How Technology Opened the Door for Credit Unions to Attract, Identify, Nurture and Close More Purchase Mortgage Loans,” presents a step-by-step introduction to a proven, systematic approach to grow a CU’s purchase mortgage business. Inside the pages, credit unions can access details about:

  • Why technology and evolution matter for CU mortgage marketing departments
  • The key phases of home buying and why it’s important to understand them
  • How to attract, identify and nurture home buying and selling members early in their home buying journey
  • What a comprehensive, turnkey marketing plan really looks like

“Change is hard, especially when your business model is being forced to change," said Tina Powers, chief operating officer at CU Realty. "That’s what disruptive technology challenges the status quo. But credit union mortgage marketing departments don’t need to fear what is the new normal. Technology is actually making their work easier, more efficient and more effective. And that’s a good thing.”   

To get your copy of the eBook, “A Revolution in Purchase Mortgage Marketing: How Technology Opened the Door for Credit Unions to Attract, Identify, Nurture and Close More Purchase Mortgage Loans,” click here or paste this URL into your browser:

This is CU Realty’s fifth eBook and is part of a series that has been specifically designed to educate credit unions on how to use home buying trends, real estate data and technology to increase purchase mortgage close rates. The series includes:

  1. Mapping the Home Buyer Journey 
  2. Building the Perfect Real Estate Agent Network  
  3. Increasing Your Purchase Mortgage Market Share with Real Estate Services 
  4. Engaging Home Buyers Through Real Estate Advocacy 
  5. Got Realtors? Building the Right Agent Referral Program Can Increase Your Credit Union's Purchase Mortgage Portfolio and Deepen Member Relationships

To access the complete series of eBooks, click here or copy and paste this URL into your browser:

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a rebate. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.

CU Realty Services partners with hundreds of credit unions and mortgage CUSOs in 24 states. To learn how credit unions are becoming members’ first point of contact, visit  


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