Category: Business News

David Gray Joins CU Realty Services as Chief Experience Officer 

New CXO position focuses on enhancing value to credit unions and driving the member experience of the HomeAdvantage real estate platform to the next level.   SCOTTSDALE, AZ, October 7, 2019—CU Realty Services (CURS) has recruited David Gray to serve as chief experience officer (CXO). This new leadership position was created to help CU Realty deliver a higher level of value to credit unions and...

CU Realty Services Now Offers Its Real Estate Marketing Platform to Smaller Credit Unions

A new, cost-effective service level enables more credit unions to provide real estate tools with cash incentives to members SCOTTSDALE, Ariz., August 12, 2019—CU Realty Services, the largest real estate credit union services organization (CUSO) in the United States, now offers a streamlined version of HomeAdvantage®—its turnkey real estate marketing platform—to credit unions with smaller...

Star One Credit Union Integrates LOS System with Real Estate Marketing Platform, Increases Purchase Mortgages by 30%

HomeAdvantage’s innovative LOS integration helps Star One create an “Engine of Retention” for their purchase mortgage business. SCOTTSDALE, AZ, July 23, 2019—Star One Credit Union of Sunnyvale, CA implemented HomeAdvantage® from CU Realty Services in 2015 as a way to grow its purchase mortgage business among its base of more than 107,000 members. In 2017, to...

CU Realty Introduces Its Real Estate Services to Houston Area

Houston Federal Credit Union is the first Houston-based credit union to partner with CU Realty Services to better serve home-buying members and boost mortgage volume. SCOTTSDALE, Ariz., July 15, 2019 —Houston Federal Credit Union (HFCU)—one of the largest community-based credit unions in Houston—has partnered with CU Realty Services to implement HomeAdvantage® as a new service...

Apple FCU Reaches $2 Million in Cash Rewards

Apple Federal Credit Union Celebrates Saving Members $2 Million in Cash Rewards Through HomeAdvantage SCOTTSDALE, Ariz., May 13, 2019—One of the inaugural members of CU Realty Service’s Million Dollar Club, Apple Federal Credit Union (FCU) in Fairfax, Virginia, has now officially given back more than $2 million to its members who purchase or sell homes,...

Credit Union 1 Reports First Year of Success with CU Realty Services, Achieves a 93% Mortgage Pull-Through with the Program

Just over one year ago, Credit Union 1 implemented HomeAdvantage® to better serve its members’ real estate needs and quickly surpassed its first-year closings goal. Daniel McLean, VP of Real Estate Operations for CU1 explains why CU1’s commitment to building agent relationships, along with employee empowerment and marketing, were keys to exceeding first-year expectations using the...

CU Realty Partners with Four New Credit Unions; Continues Expansion into New States

SCOTTSDALE, Ariz., April 1, 2019— More credit unions are seeking to offer innovative real estate resources to members to help make the home-buying process seamless and homeownership more affordable, including four new credit unions that are now offering CU Realty Services’ HomeAdvantage(R) program, a turnkey real estate marketing platform successfully utilized by more than 100...

CU Realty Services Reports Strong Growth in 2018; Delivers $6.2M Back to Credit Union Members 

SCOTTSDALE, Ariz., February 28, 2019— CU Realty Services (CURS)—the largest real estate Credit Union Service Organization (CUSO) in the U.S.—is reporting year-over-year growth for the eighth consecutive year. The ongoing success is attributed to the power of HomeAdvantage®, CURS’ turnkey real estate marketing platform designed to help credit unions (CUs) attract more leads, nurture member relationships and close more purchase...

Wright-Patt Credit Union and Partners Federal Credit Union Reach New Milestones in CU Realty’s Million Dollar Club

SCOTTSDALE, Ariz., December 28, 2018 — CU Realty Services is recognizing the efforts of two credit union clients—Wright-Patt Credit Union and Partners Federal Credit Union—for saving members money through the HomeAdvantage® program. HomeAdvantage is the turnkey real estate program from CU Realty Services—the largest real estate CUSO in the U.S.

Schools Financial CU Celebrates Three Years of Mortgage Growth with CU Realty Services

In just 36 months, HomeAdvantage raised purchase mortgage volume to become 45% of their core mortgage business and saved members $100K at closing. Jason Stiles, VP Real Estate Lending, shares how Schools evolved from a basic mortgage lender to robust real estate solution provider, and reveals the CU’s future marketing secrets In 2015, Sacramento-based Schools...