Category: Success Stories

Star One Credit Union Integrates LOS System with Real Estate Marketing Platform, Increases Purchase Mortgages by 30%

HomeAdvantage’s innovative LOS integration helps Star One create an “Engine of Retention” for their purchase mortgage business. SCOTTSDALE, AZ, July 23, 2019—Star One Credit Union of Sunnyvale, CA implemented HomeAdvantage® from CU Realty Services in 2015 as a way to grow its purchase mortgage business among its base of more than 107,000 members. In 2017, to...

Apple FCU Reaches $2 Million in Cash Rewards

Apple Federal Credit Union Celebrates Saving Members $2 Million in Cash Rewards Through HomeAdvantage SCOTTSDALE, Ariz., May 13, 2019—One of the inaugural members of CU Realty Service’s Million Dollar Club, Apple Federal Credit Union (FCU) in Fairfax, Virginia, has now officially given back more than $2 million to its members who purchase or sell homes,...

Credit Union 1 Reports First Year of Success with CU Realty Services, Achieves a 93% Mortgage Pull-Through with the Program

Just over one year ago, Credit Union 1 implemented HomeAdvantage® to better serve its members’ real estate needs and quickly surpassed its first-year closings goal. Daniel McLean, VP of Real Estate Operations for CU1 explains why CU1’s commitment to building agent relationships, along with employee empowerment and marketing, were keys to exceeding first-year expectations using the...

Schools Financial CU Celebrates Three Years of Mortgage Growth with CU Realty Services

In just 36 months, HomeAdvantage raised purchase mortgage volume to become 45% of their core mortgage business and saved members $100K at closing. Jason Stiles, VP Real Estate Lending, shares how Schools evolved from a basic mortgage lender to robust real estate solution provider, and reveals the CU’s future marketing secrets In 2015, Sacramento-based Schools...

Northwest Federal CU Is the First CU to Reach $5 Million Milestone with HomeAdvantage Program

Virginia-based CU members earn $5 million in Cash Rewards through the HomeAdvantage network of CU-centric real estate agents SCOTTSDALE, Ariz., September 26, 2018—When Northwest Federal Credit Union implemented CU Realty Services’ HomeAdvantage® program in 2004, the credit union wanted the ability to connect their members with trusted, reliable real estate agents who could assist them...

BCU Reaches $2 Million Status in CU Realty’s Million Dollar Club

HomeAdvantage from CU Realty Services Helps Illinois-based CU Make Homeownership More Affordable by Saving Members $2 Million with Cash Rewards SCOTTSDALE, Ariz., November 29, 2017—Using HomeAdvantage®, the turnkey real estate program from CU Realty Services (CURS), BCU has hit another impressive milestone—providing over $2 million in Cash Rewards to their members! In 2016—in recognition of...

Merrimack Valley’s New Real Estate Program Is Building a Pipeline of Mortgage Leads

Becoming more dynamic and competitive in a tight market started with HomeAdvantage, a turnkey real estate program from CU Realty Services. SCOTTSDALE, Ariz., October 13, 2017—Local market factors, including a low inventory of homes in a high-demand area, presented significant hurdles for the mortgage department at Merrimack Valley Credit Union. Because of the limited pool...

How the Mortgage Department at Indiana’s ProFed Federal Credit Union Built the Real Estate Agent Network of Its Dreams

When a five-year, in-house effort to develop a real estate agent network failed to meet expectations, ProFed found a better solution with HomeAdvantage—a turnkey real estate program from CU Realty Services—that is paying off big. SCOTTSDALE, Ariz., October 6, 2017—ProFed Federal Credit Union, based in Fort Wayne, Indiana, spent five years working to build their...

SPIRE Credit Union Makes Real Estate Services a Top Priority and Fills Purchase Mortgage Pipeline

HomeAdvantage from CU Realty Services is the foundational component of SPIRE Credit Union’s new comprehensive real estate program SCOTTSDALE, Ariz., May 11, 2017—Twin Cities’, Minnesota-based SPIRE Credit Union set a goal in 2017 to expand their existing mortgage program into a full-service real estate solution. The $907 million credit union saw an opportunity to fully...