CU Realty Helps Credit Unions Reach More Home Buyers and Close More Mortgages!

As the No. 1 real estate services CUSO in the credit union industry, CU Realty’s only mission is to help credit unions increase their purchase mortgage volume. Our turnkey real estate service, HomeAdvantage, does just that by putting credit unions in front of more home buying and selling members than any other program. And as a result, our partners are seeing tremendous results!
Increase Mortgage Volume and Pull-Through
The features of HomeAdvantage help credit unions reach more of their home-buying members BEFORE they turn to an outside agent or lender, and keep them engaged with “sticky” tactics proven to support loan retention and increase pull-through rates. Watch Video»
Develop Effective Real Estate Agent Relationships
The agents within the HomeAdvantage network are not only experienced and high-performing, but also proficient in the credit union's programs and processes. As a result, they can help your members buy and sell while keeping your credit union top-of-mind. Watch Video»
Identify Members Looking to Buy a Home
The HomeAdvantage program captures important information about members real estate interests when they register, and provide it back to each credit union in detailed online reports. Credit unions can identify which members have expressed interest in buying a home, when they plan to do so, and if they need financing. Watch Video»
Save Members Time and Money
HomeAdvantage offers members one centralized location from which to
search for homes and find an agent -- saving them time. In addition, when
they use an agent in the HomeAdvantage program to buy or sell a home, they
earn Cash Rewards at closing which can save them an average of $1,500 per
transaction! Watch Video»
Build Better, Stronger Member Relationships
Helping members through a home purchase from start to finish positions credit unions as a true advocate – a trusted source for financial information and help. Creating this type of relationship, studies confirm, will boost member satisfaction and cross-sell ratios. Watch Video»

Find out more

Read more about how HomeAdvantage works or download one of our white papers!
"When a member uses HomeAdvantage to purchase a home, we capture that purchase mortgage transaction 70 percent of the time. I don't have any other channels that even come close to that success rate!"

Barry Stricklin
SVP Lending
Tower Federal Credit Union

See more»
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