CU Realty Case Studies


Case Study: IBM Southeast EFCU Changes the Game with Launch of HomeAdvantage™

IBM Southeast Employees’ Federal Credit Union knew the time was right to refocus on purchase mortgages: home prices were increasing, the job market was improving, mortgage rates remained low, and refinance activities had decreased sharply. But the $866-million credit union faced a challenge—getting in front of their home-buying members. IBM Southeast EFCU turned to CU Realty's HomeAdvantage program and the result has been a "home run" for members.
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Spotlight on Success: NWFCU Reaches New Levels of Success by Driving Awareness

This one-page case study highlights the success behind Northwest Federal Credit Union's CU Realty program installation, which has delivered over $1MM in member savings and a 70% purchase mortgage close rate!
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Spotlight on Success: WPCU Increases Closing Rates By Setting Referral Goals

This one-page case study highlights the success that Wright-Patt Credit Union has had in increasing their purchase mortgage business by establishing referral goals for their loan officers.
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Spotlight on Success: Tower FCU Embraces Real Estate Agents

This one-page case study highlights the efforts of Maryland-based Tower Federal Credit Union to increase their purchase mortgage business by establishing relationships with real estate agents.
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