How It Works

Position Your Credit Union Front and Center with Home-Buying Members! 


The internet has forever changed the way homes are bought and sold. More than half of all buyers go online as their first stop, and millions more consumers visit real estate search portals every day to entertain themselves with property listings, value estimators, tips, tricks, photos and videos. 

HomeAdvantage®, a full-service, turnkey marketing platform available through CU Realty Services, was designed to help credit unions become their members’ first stop for real estate so they can identify, engage and close more home buyer leads. 

Promote Real Estate Content to Members. 
Be seen as your members’ one-stop real estate shop by promoting the opportunity to search, buy, sell and save with HomeAdvantage.

Member Visits HomeAdvantage Website. 
Members visit to search for homes, research the market, find an agent, and learn how to save money at closing with Cash Rewards.

Member Completes User Profile. 
Members convert to users by completing a user profile that captures their real estate goals, timeline and pre-qualification status.

Leads Are Collected. 
Once a profile is submitted, lead alerts are sent to your credit union and available in a variety of online reports.

Member Nurturing Starts. 
Members are added to our dynamic nurturing program that includes email automation and other touchpoints.

Member Gets Matched to Right Agent.
When the timing is right, members are connected to one of our certified HomeAdvantage agents trained to keep your brand front-of-mind for the loan.

Member Closes and Earns Cash Rewards.  
Using a HomeAdvantage agent qualifies the member to earn Cash Rewards at closing – saving them an average of $1,500 per transaction nationwide.

Schedule a demo today to see how HomeAdvantage can work for your credit union!

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