News

Bank-Fund Staff Federal Credit Union Reaches $5 Million Mark with HomeAdvantage Cash Rewards Program

BFSFCU has given back $5 million to members that use a HomeAdvantage agent to buy or sell a home SCOTTSDALE, AZ, November 12, 2019—With a mission to help its members save money during the home real estate transaction process, Washington, D.C.-based Bank-Fund Staff Federal Credit Union (BFSFCU) has returned over $5 million in cash back...

David Gray Joins CU Realty Services as Chief Experience Officer 

New CXO position focuses on enhancing value to credit unions and driving the member experience of the HomeAdvantage real estate platform to the next level.   SCOTTSDALE, AZ, October 7, 2019—CU Realty Services (CURS) has recruited David Gray to serve as chief experience officer (CXO). This new leadership position was created to help CU Realty deliver a higher level of value to credit unions and...

Wings Financial Credit Union Joins CU Realty Services’ Million Dollar Club

Wings Financial Celebrates Saving Members $1 Million in Cash Rewards Through HomeAdvantage   SCOTTSDALE, Ariz., August 14, 2019—Minnesota’s largest credit union, Wings Financial Credit Union, has earned a spot in CU Realty Services’ Million Dollar Club, having saved its members $1 million on real estate transactions through the HomeAdvantage® program. Wings Financial is the tenth credit union to be inducted...

CU Realty Services Now Offers Its Real Estate Marketing Platform to Smaller Credit Unions

A new, cost-effective service level enables more credit unions to provide real estate tools with cash incentives to members SCOTTSDALE, Ariz., August 12, 2019—CU Realty Services, the largest real estate credit union services organization (CUSO) in the United States, now offers a streamlined version of HomeAdvantage®—its turnkey real estate marketing platform—to credit unions with smaller...

Star One Credit Union Integrates LOS System with Real Estate Marketing Platform, Increases Purchase Mortgages by 30%

HomeAdvantage’s innovative LOS integration helps Star One create an “Engine of Retention” for their purchase mortgage business. SCOTTSDALE, AZ, July 23, 2019—Star One Credit Union of Sunnyvale, CA implemented HomeAdvantage® from CU Realty Services in 2015 as a way to grow its purchase mortgage business among its base of more than 107,000 members. In 2017, to...

CU Realty Introduces Its Real Estate Services to Houston Area

Houston Federal Credit Union is the first Houston-based credit union to partner with CU Realty Services to better serve home-buying members and boost mortgage volume. SCOTTSDALE, Ariz., July 15, 2019 —Houston Federal Credit Union (HFCU)—one of the largest community-based credit unions in Houston—has partnered with CU Realty Services to implement HomeAdvantage® as a new service...

Apple FCU Reaches $2 Million in Cash Rewards

Apple Federal Credit Union Celebrates Saving Members $2 Million in Cash Rewards Through HomeAdvantage SCOTTSDALE, Ariz., May 13, 2019—One of the inaugural members of CU Realty Service’s Million Dollar Club, Apple Federal Credit Union (FCU) in Fairfax, Virginia, has now officially given back more than $2 million to its members who purchase or sell homes,...

Credit Union 1 Reports First Year of Success with CU Realty Services, Achieves a 93% Mortgage Pull-Through with the Program

Just over one year ago, Credit Union 1 implemented HomeAdvantage® to better serve its members’ real estate needs and quickly surpassed its first-year closings goal. Daniel McLean, VP of Real Estate Operations for CU1 explains why CU1’s commitment to building agent relationships, along with employee empowerment and marketing, were keys to exceeding first-year expectations using the...